LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online conte